Amber Abram is a seasoned digital marketing professional with over 20 years of experience in creating dynamic connections between consumers and advertisers. As the Vice President of Digital Programs at Ettractions, Inc., she plays a pivotal role in shaping the company’s digital landscape through innovative...
Amber Abram is a seasoned digital marketing professional with over 20 years of experience in creating dynamic connections between consumers and advertisers. As the Vice President of Digital Programs at Ettractions, Inc., she plays a pivotal role in shaping the company’s digital landscape through innovative strategies that enhance visitor engagement and drive revenue. Her expertise lies in managing and developing "best-in-class" web, mobile, and place-based product lines that deliver relevant travel information to visitors across North America.
At Ettractions, Amber oversees key projects such as the ExploreBoard interactive touch screens and visitorfun.com, both of which are designed to enrich the travel experience by providing real-time, localized content. Her strategic planning skills enable her to identify emerging trends in digital marketing and consumer behavior, ensuring that Ettractions remains at the forefront of the industry. With a strong background in content management and event management, Amber excels in crafting compelling narratives that resonate with target audiences, whether through engaging editorial content or creative advertising campaigns.
Amber's extensive experience in affiliate marketing and direct marketing further enhances her ability to drive lead generation and optimize marketing communications. Her commitment to leveraging digital platforms for effective promotion has not only elevated Ettractions’ brand presence but has also fostered meaningful connections between advertisers and consumers. With a passion for innovation and a keen understanding of the travel industry, Amber Abram continues to make significant contributions to the evolution of digital programs at Ettractions, Inc.
