Amarnath Pathak serves as the General Manager at Hansa Research, where he spearheads the All India Lead for B2B and Agri Practice. With over 20 years of extensive experience in B2B marketing, Agri Business, and SME marketing research across India, the Middle East, and Southeast...
Amarnath Pathak serves as the General Manager at Hansa Research, where he spearheads the All India Lead for B2B and Agri Practice. With over 20 years of extensive experience in B2B marketing, Agri Business, and SME marketing research across India, the Middle East, and Southeast Asia, Amarnath has cultivated a profound understanding of market dynamics and consumer behavior. His expertise encompasses both qualitative and quantitative research methodologies, enabling him to deliver comprehensive insights that drive strategic decision-making for clients.
In his current role, Amarnath is instrumental in managing client relationships and overseeing project management from inception to delivery. He leads a dedicated project team, ensuring that each study is meticulously designed to meet the unique needs of clients in the agricultural sector. By leveraging his skills in market intelligence and segmentation, he develops value-added insights that not only address immediate tactical needs but also align with clients' long-term strategic objectives.
Amarnath's commitment to delivering actionable insights is complemented by his proficiency in primary and secondary research, questionnaire design, and advertising research. His ability to translate complex data into clear, strategic recommendations has made him a trusted advisor to numerous organizations seeking to enhance their market presence. As he continues to drive business development initiatives at Hansa Research, Amarnath remains focused on fostering innovation and excellence in the field of market research, ensuring that clients are well-equipped to navigate the evolving landscape of the agri-business sector.
