Amanda Wallace serves as the Director of Global Retail Marketing at Converse, where she leverages her extensive background in digital content creation and brand marketing to drive innovative strategies that resonate with consumers. In her current role, Amanda is pivotal in overseeing the development of...
Amanda Wallace serves as the Director of Global Retail Marketing at Converse, where she leverages her extensive background in digital content creation and brand marketing to drive innovative strategies that resonate with consumers. In her current role, Amanda is pivotal in overseeing the development of seasonal toolkits that establish the global strategic direction for product storytelling at retail. By evolving the directive approach to include comprehensive copy and visual merchandising recommendations, she has significantly enhanced geo adoption rates, ensuring that Converse's marketing initiatives are not only impactful but also aligned with local market needs.
Amanda’s expertise extends to crafting compelling marketing strategies for both inline and pop-up stores, where she focuses on creating immersive consumer experiences that reflect the brand's core values. Her passion for digital storytelling is evident in her successful campaigns that engage audiences across various platforms, including social media and trade shows. With a keen understanding of market research and retail dynamics, she has consistently demonstrated her ability to build strong consumer connections, driving sales and brand loyalty.
As a results-driven servant leader, Amanda is committed to fostering collaboration within her team and across departments, ensuring that every marketing initiative is executed with precision and creativity. Her innovative approach and deep understanding of the footwear industry position her as a key player in shaping Converse's global retail marketing landscape, making her an invaluable asset to the brand's ongoing success.
