As the Director of Brand Experience Engineering at Under Armour, Amanda Shumack plays a pivotal role in shaping the digital landscape of the company’s Ecommerce and Fitness products. With a robust background in mobile app engineering, Amanda leads a diverse team of over 20 managers...
As the Director of Brand Experience Engineering at Under Armour, Amanda Shumack plays a pivotal role in shaping the digital landscape of the company’s Ecommerce and Fitness products. With a robust background in mobile app engineering, Amanda leads a diverse team of over 20 managers and technical professionals, strategically distributed across onshore, nearshore, and offshore locations. Her leadership style emphasizes collaboration and innovation, fostering an environment where cross-functional teams can thrive, even in a remote setting.
Amanda’s expertise in iOS development and programming languages such as Swift and Firebase is instrumental in driving the technical direction of Under Armour’s mobile applications. She is adept at leveraging her skills in iPhone application development to enhance user experiences, ensuring that the brand remains at the forefront of the competitive fitness and ecommerce landscape. Her commitment to mentoring emerging talent within her team not only cultivates a culture of continuous learning but also empowers individuals to contribute meaningfully to high-impact projects.
Managing a substantial $5M annual operating budget, Amanda excels in contract negotiations and resource optimization, ensuring that stakeholder needs are met while maximizing operational efficiency. Her strategic vision and technical acumen enable her to navigate the complexities of brand experience engineering, ultimately driving Under Armour’s mission to inspire athletes everywhere. Through her leadership, Amanda is not just building applications; she is crafting experiences that resonate with users and elevate the Under Armour brand in the digital realm.
