As the Vice President of Marketing at Active Interest Media (AIM), Amanda Phillips plays a pivotal role in driving the company’s growth through innovative marketing strategies and integrated campaigns. With extensive experience in both B2C and B2B environments, Amanda has a proven track record in...
As the Vice President of Marketing at Active Interest Media (AIM), Amanda Phillips plays a pivotal role in driving the company’s growth through innovative marketing strategies and integrated campaigns. With extensive experience in both B2C and B2B environments, Amanda has a proven track record in designing impactful marketing initiatives that resonate with diverse audiences. Her expertise in navigating complex buying cycles is instrumental in developing lead nurturing strategies that effectively engage prospects at every stage of their journey.
In her current role, Amanda oversees a dynamic team of over 15 marketing professionals, along with various contractors, dedicated to enhancing AIM’s marketing services programs. She is committed to building a digitally focused team that leverages cutting-edge tools and techniques to optimize audience development. Amanda’s deep understanding of positioning and messaging allows her to craft compelling narratives that elevate AIM’s brand presence across multiple channels, including online advertising, social media, and direct mail.
Key projects under Amanda’s leadership include the execution of integrated media campaigns that utilize email marketing, virtual events, and targeted landing pages to drive engagement and conversion. Her strategic approach to marketing communications ensures that AIM not only meets but exceeds its growth objectives. With a strong foundation in CRM and copywriting, Amanda is adept at translating complex concepts into clear, actionable insights that empower her team to deliver exceptional results. As she continues to champion AIM’s marketing vision, Amanda remains focused on fostering a culture of innovation and collaboration that positions the company for sustained success in an ever-evolving marketplace.
