As the Managing Director at Wolff Olins in San Francisco, Amanda Munilla leverages her extensive expertise in brand strategy and team leadership to drive transformative initiatives for some of the world's most recognized brands. With a career dedicated to helping global companies envision their futures,...
As the Managing Director at Wolff Olins in San Francisco, Amanda Munilla leverages her extensive expertise in brand strategy and team leadership to drive transformative initiatives for some of the world's most recognized brands. With a career dedicated to helping global companies envision their futures, Amanda excels in crafting brand platforms that align with both business objectives and organizational aspirations. Her impressive portfolio includes partnerships with industry giants such as AT&T, Uber, Google, Johnson & Johnson, and the Carlsberg Group, where she has played a pivotal role in redefining brand narratives and enhancing market positioning.
At Wolff Olins, Amanda leads global client relationships, ensuring that cross-discipline teams are not only aligned but also inspired to push boundaries and deliver innovative solutions. Her approach is rooted in qualitative research and insight generation, enabling her to uncover deep consumer insights that inform strategic decision-making. Amanda's proficiency in digital strategy and marketing further amplifies her ability to create impactful brand experiences that resonate in today’s fast-paced digital landscape.
Key projects under her leadership often involve comprehensive segmentation strategies that identify and target core audiences, driving engagement and loyalty. Amanda thrives in collaborative environments, fostering creativity and strategic thinking among her teams to produce work that not only meets but exceeds client expectations. Her commitment to excellence and passion for brand storytelling make her a formidable force in the industry, as she continues to shape the future of branding at Wolff Olins.
