As the Senior Vice President and Head of Marketing at Elation Health, Amanda Melander plays a pivotal role in shaping the company’s brand narrative and driving its mission to enhance the primary care physician-patient relationship. With a deep understanding of the healthcare landscape, Amanda leverages...
As the Senior Vice President and Head of Marketing at Elation Health, Amanda Melander plays a pivotal role in shaping the company’s brand narrative and driving its mission to enhance the primary care physician-patient relationship. With a deep understanding of the healthcare landscape, Amanda leverages her expertise in digital marketing, strategic planning, and brand marketing to create impactful campaigns that resonate with both healthcare providers and patients. Her leadership style fosters an environment where creativity thrives; she encourages her team to think outside the box, explore innovative marketing strategies, and embrace challenges as opportunities for growth.
At Elation Health, Amanda is currently spearheading key projects aimed at increasing brand awareness and engagement within the primary care sector. By implementing data-driven marketing strategies and utilizing relationship marketing techniques, she ensures that the company’s messaging aligns with the needs and values of its audience. Her commitment to cross-functional team leadership allows her to collaborate effectively with product development, sales, and customer success teams, ensuring a cohesive approach to market planning and execution.
Amanda's passion for empowering her team is evident in her hands-on approach to mentorship, where she emphasizes the importance of continuous learning and adaptation in an ever-evolving industry. By harnessing her skills in media strategy and mobile marketing, she is not only enhancing Elation Health's market presence but also contributing to the overall improvement of healthcare delivery. Her vision for the future of primary care is one where technology and human connection work in harmony, ultimately leading to better patient outcomes and a more efficient healthcare system.
