As the Marketing Director at RE/MAX NEXT, Amanda Lancey leverages her extensive background in graphic design and marketing to empower real estate agents in building their personal brands. With a Bachelor of Fine Arts in Graphic Design from Columbia College Chicago, Amanda combines her artistic...
As the Marketing Director at RE/MAX NEXT, Amanda Lancey leverages her extensive background in graphic design and marketing to empower real estate agents in building their personal brands. With a Bachelor of Fine Arts in Graphic Design from Columbia College Chicago, Amanda combines her artistic vision with strategic marketing insights to create compelling brand identities that resonate with clients and elevate agents' businesses. Her expertise in Adobe Creative Suite, particularly in Illustrator, Photoshop, and InDesign, allows her to craft visually striking marketing materials that effectively communicate each agent's unique value proposition.
At RE/MAX NEXT, Amanda is deeply committed to fostering one-on-one collaborations with agents, ensuring that their individual branding reflects their personality and professional goals. This personalized approach not only enhances their visibility in a competitive market but also strengthens their connection with potential clients. Key projects under her direction include the development of cohesive branding strategies, innovative social media campaigns, and eye-catching promotional materials that drive engagement and lead generation.
Amanda's proficiency in typography and web design further enriches her contributions, enabling her to create user-friendly online platforms that showcase agents’ listings and services. Her dedication to customer service ensures that agents feel supported throughout the branding process, resulting in a collaborative environment that nurtures creativity and growth. As a forward-thinking marketing professional, Amanda Lancey continues to set new standards in real estate marketing, helping agents thrive in an ever-evolving landscape.
