As the Vice President of Global Marketing for Hard Rock Hotels, Amanda Jackson brings over 20 years of extensive experience in integrated marketing, with a strong emphasis on strategy driven by consumer insights. In her current role, Amanda is at the forefront of shaping the...
As the Vice President of Global Marketing for Hard Rock Hotels, Amanda Jackson brings over 20 years of extensive experience in integrated marketing, with a strong emphasis on strategy driven by consumer insights. In her current role, Amanda is at the forefront of shaping the global marketing landscape for Hard Rock Hotels and Resorts, overseeing a diverse team that includes the Global Marketing Team and Regional Directors across the Americas, Europe, the Middle East, Africa (EAME), and Asia-Pacific (APAC). Her strategic vision is instrumental in driving brand awareness and differentiation, enhancing consumer loyalty, and ultimately boosting revenue.
Amanda's leadership is characterized by her ability to foster creativity and collaboration, enabling her team to execute impactful campaigns that resonate with audiences worldwide. She spearheads key projects that encompass hotel branding, e-commerce initiatives, digital marketing strategies, and public relations efforts, ensuring that Hard Rock Hotels maintains its iconic status in the hospitality industry. Her expertise in loyalty programs and creative marketing solutions has not only strengthened the brand's connection with its guests but has also positioned Hard Rock Hotels as a leader in the competitive landscape.
With a keen eye for analytics and a deep understanding of digital media, Amanda leverages data-driven insights to refine marketing strategies and optimize performance across various channels, including social media and email marketing. Her commitment to excellence and innovation continues to drive Hard Rock Hotels' growth, making her a pivotal figure in the organization and a respected leader in the global marketing arena.
