Amanda Houk-Copley serves as the Marketing Research Director at the Arkansas Democrat-Gazette, where she leverages over two decades of experience in the newspaper industry to drive innovative marketing strategies and successful events. With a robust background that began as a 15-year-old stringer, Amanda has cultivated...
Amanda Houk-Copley serves as the Marketing Research Director at the Arkansas Democrat-Gazette, where she leverages over two decades of experience in the newspaper industry to drive innovative marketing strategies and successful events. With a robust background that began as a 15-year-old stringer, Amanda has cultivated a deep understanding of media dynamics, which she now applies to her role in marketing research. Her expertise is particularly evident in her management of high-profile events such as the Jan/Aug Bridal Show, Spring/Fall Job Fair, and the Health and Wellness Expo, where she oversees all aspects from event production to sponsorship acquisition.
In her current position, Amanda is instrumental in shaping the sales strategy and promotional efforts for these events, ensuring they resonate with the community while meeting organizational goals. Her M.A. in Mass Communications/Media Management from Oklahoma State University, complemented by her certificate in Marketing Research, equips her with the analytical skills necessary to interpret market trends and consumer behavior effectively. This insight allows her to craft compelling marketing narratives that engage diverse audiences across both traditional and digital media platforms.
Amanda's proficiency in budgeting and strategic planning further enhances her ability to deliver successful events that not only meet but exceed expectations. Her passion for sports and radio advertising also informs her approach, allowing her to create targeted campaigns that capture the essence of the Arkansas community. As she continues to innovate within the marketing research realm, Amanda remains committed to elevating the Arkansas Democrat-Gazette's presence and impact in the local market.
