As the Director of Ecommerce & Lifecycle at First Day, Amanda Hill leverages her unique blend of entrepreneurial spirit and systematic thinking to drive customer engagement and retention in the wellness sector. With a deep commitment to addressing hidden health crises through innovative vitamins and...
As the Director of Ecommerce & Lifecycle at First Day, Amanda Hill leverages her unique blend of entrepreneurial spirit and systematic thinking to drive customer engagement and retention in the wellness sector. With a deep commitment to addressing hidden health crises through innovative vitamins and supplements, Amanda plays a pivotal role in shaping the customer journey from acquisition to renewal. Her expertise in conversion optimization and data-driven decision-making allows her to analyze customer behavior meticulously, ensuring that First Day not only attracts new customers but also fosters loyalty among returning subscribers.
Currently, Amanda is spearheading key projects that focus on enhancing the customer lifecycle experience. By implementing strategic initiatives that utilize advanced analytics and Excel models, she identifies opportunities for process optimization and cross-functional collaboration. Her ability to blend quantitative insights with qualitative understanding enables her to craft compelling narratives that resonate with customers, ultimately driving higher engagement rates and subscription renewals.
Amanda's passion for wellness and her commitment to next-generation science underpin her approach to ecommerce strategy. She is dedicated to creating a seamless online shopping experience that reflects First Day’s mission of promoting health and well-being. As she continues to innovate within the direct-to-consumer landscape, Amanda remains focused on harnessing the power of data to inform strategic planning and enhance customer satisfaction, making her a vital asset to First Day’s growth and success in the wellness industry.
