As a Product Lifecycle Marketing Manager at Amazon, Amanda Garrison leverages her extensive experience in digital marketing and product management to drive significant growth and engagement for Prime Video. With a decade-long career spanning technology, entertainment, and finance, Amanda has honed her expertise in developing...
As a Product Lifecycle Marketing Manager at Amazon, Amanda Garrison leverages her extensive experience in digital marketing and product management to drive significant growth and engagement for Prime Video. With a decade-long career spanning technology, entertainment, and finance, Amanda has honed her expertise in developing and executing Go-To-Market strategies that resonate with diverse audiences. In her current role, she has taken the lead in managing the Prime Video section on Amazon.com’s homepage, a critical touchpoint that directly influences customer engagement and retention.
Amanda's strategic oversight of the customer lifecycle for Prime Video has been instrumental in identifying key opportunities for strategic partnerships and enhancing the overall customer experience. By implementing innovative, data-driven marketing campaigns, she has successfully boosted operational efficiency by 30%, demonstrating her ability to transform insights into actionable strategies. Her proficiency in Customer Relationship Management (CRM) and strategic planning allows her to tailor marketing initiatives that not only attract new viewers but also deepen the loyalty of existing customers.
In addition to her technical skills, Amanda excels in public speaking and event planning, which she utilizes to foster collaboration across teams and drive alignment on marketing objectives. Her analytical mindset, coupled with her passion for storytelling, enables her to craft compelling narratives that engage audiences and elevate brand presence. As she continues to lead her team at Amazon, Amanda remains committed to pushing the boundaries of viewer engagement and revenue growth, ensuring that Prime Video remains a leader in the competitive streaming landscape.
