Amanda Engel is a seasoned Amazon Consultant with over 20 years of experience driving consumer brand growth across diverse categories. In her current role at Amazon, she specializes in developing and executing comprehensive strategies for both Vendor and Seller Central, ensuring that brands not only...
Amanda Engel is a seasoned Amazon Consultant with over 20 years of experience driving consumer brand growth across diverse categories. In her current role at Amazon, she specializes in developing and executing comprehensive strategies for both Vendor and Seller Central, ensuring that brands not only enter but thrive in the competitive Amazon marketplace. Her expertise encompasses a wide range of key projects, including the implementation of successful Amazon launches, targeted PPC campaigns, and ongoing account management that maximizes visibility and sales performance.
Amanda's hands-on approach to supply chain management is a cornerstone of her consulting practice. She adeptly navigates the complexities of development, manufacturing, and importing, ensuring that products are not only delivered on time but also meet the highest standards of quality. Her proficiency in inventory management and fulfillment, particularly through Amazon's FBA (Fulfillment by Amazon) services, allows her clients to streamline operations and enhance customer satisfaction in a global market.
In addition to her operational expertise, Amanda is passionate about building Amazon intellectual property within organizations. She conducts employee training sessions that empower teams to leverage best practices in merchandising, brand strategy, and sales operations. Her commitment to fostering new business development and agency collaboration has positioned her as a trusted advisor for brands looking to expand their online retail presence. With a unique blend of strategic insight and operational know-how, Amanda Engel is dedicated to helping brands unlock their full potential on Amazon, ensuring sustainable growth and long-term success in the dynamic e-commerce landscape.
