Amanda Cohen serves as an Adjunct Professor in the Masters of Public Health Program at The George Washington University, where she teaches "Introduction to Health Communications and Marketing." In this role, Amanda leverages her extensive experience as a Marketing Director at Veradigm, a premier provider...
Amanda Cohen serves as an Adjunct Professor in the Masters of Public Health Program at The George Washington University, where she teaches "Introduction to Health Communications and Marketing." In this role, Amanda leverages her extensive experience as a Marketing Director at Veradigm, a premier provider of data-driven solutions in the healthcare sector. Her unique blend of practical marketing expertise and academic insight allows her to effectively bridge the gap between theory and real-world application, enriching her students' learning experiences.
At Veradigm, Amanda has honed her skills in competitive analysis, brand development, and community outreach, driving impactful marketing strategies that enhance customer engagement and brand awareness. Her proficiency in tools such as Marketo and Google Analytics enables her to analyze market trends and consumer behavior, insights she shares with her students to prepare them for the evolving landscape of health communications.
Key projects Amanda has spearheaded include initiatives focused on improving patient engagement through digital marketing campaigns and developing comprehensive communication strategies for public health organizations. Her commitment to grant writing and social media strategy further emphasizes her dedication to fostering effective communication in the healthcare industry. By integrating her professional experiences with academic rigor, Amanda Cohen not only cultivates the next generation of public health leaders but also contributes to the advancement of health marketing practices in an increasingly data-driven world.
