Amanda Arnold is a seasoned digital marketer and marketing analyst currently serving as the Senior Manager of Affiliate and Partner Business Analytics at Consumer Reports. With a robust background in both high-end retail and the non-profit sector, Amanda excels at bridging the gap between business...
Amanda Arnold is a seasoned digital marketer and marketing analyst currently serving as the Senior Manager of Affiliate and Partner Business Analytics at Consumer Reports. With a robust background in both high-end retail and the non-profit sector, Amanda excels at bridging the gap between business objectives and technical solutions, ensuring that strategic goals are met through data-driven insights. In her role, she is responsible for analyzing a wide array of internal and external data, providing actionable insights that inform key stakeholders on critical decisions related to product development, content strategy, and partnership opportunities.
Amanda's expertise in e-commerce and affiliate marketing is particularly valuable as she oversees key affiliate tracking and technology updates, ensuring that Consumer Reports remains at the forefront of digital marketing trends. She designs comprehensive reports and dashboards that empower stakeholders across various departments—including product, digital analytics, and business development—to make informed decisions that enhance overall performance. Her ability to interpret complex data sets and translate them into meaningful business intelligence is a testament to her analytical skills and her proficiency in tools like Microsoft Excel.
In addition to her analytical prowess, Amanda is a strong advocate for cross-functional collaboration, working seamlessly with diverse teams to drive initiatives that optimize content and improve user engagement. Her commitment to leveraging data analytics not only enhances the effectiveness of marketing strategies but also supports the organization's mission to provide consumers with trustworthy information. With a keen eye for detail and a passion for digital marketing, Amanda Arnold continues to make significant contributions to the success of Consumer Reports in an ever-evolving marketplace.
