Amanda Adams is a dynamic Buyer and Organiser for INDX Intimate Apparel and INDX Accessories at Associated Independent Stores Ltd, where she leverages her extensive expertise in fashion buying and marketing to drive impactful trade show experiences. With over a decade of experience in the...
Amanda Adams is a dynamic Buyer and Organiser for INDX Intimate Apparel and INDX Accessories at Associated Independent Stores Ltd, where she leverages her extensive expertise in fashion buying and marketing to drive impactful trade show experiences. With over a decade of experience in the events sector, Amanda has honed her skills in trade show management, brand strategy, and both digital and print marketing, positioning her as a key player in the industry.
In her current role, Amanda oversees the comprehensive marketing strategy for INDX trade shows and Cranmore Park events, focusing on creating engaging user journeys that resonate with diverse audiences. Her strategic approach encompasses digital marketing, email campaigns, content creation, and experiential marketing, all aimed at enhancing brand visibility and driving customer engagement. By utilizing her analytical skills, Amanda continuously evaluates campaign performance, ensuring that each initiative aligns with overarching business goals and delivers measurable results.
Amanda’s proficiency in Customer Relationship Management (CRM) and social media marketing allows her to cultivate strong relationships with both exhibitors and attendees, fostering a vibrant community around the INDX brand. Her creative strategy not only enhances the aesthetic appeal of marketing materials but also ensures that they effectively communicate the unique value propositions of the brands showcased. As a team leader, Amanda excels in managing cross-functional teams, inspiring collaboration and innovation to elevate the overall event experience. With her passion for fashion and commitment to excellence, Amanda Adams is a driving force behind the success of INDX trade shows, consistently delivering authentic and memorable experiences that engage and inspire.
