Amalia Couzoff is a dynamic Project Lead at Hoxby, where she leverages her extensive background in marketing strategy and project management to drive organizational transformation and enhance revenue generation. With over 12 years of experience, Amalia has honed her expertise in brand activations, product launches,...
Amalia Couzoff is a dynamic Project Lead at Hoxby, where she leverages her extensive background in marketing strategy and project management to drive organizational transformation and enhance revenue generation. With over 12 years of experience, Amalia has honed her expertise in brand activations, product launches, and co-branded partnership marketing, making her a pivotal figure in the execution of high-impact marketing campaigns. Currently, she spearheads "The Hoxby Way," coordinating six critical workstreams designed to streamline processes and elevate sales performance across the organization.
In her role, Amalia is particularly focused on the development of repeatable models that provide off-the-shelf solutions tailored to various functions within the company. This innovative approach not only ensures consistency in client delivery but also enhances customer acquisition and retention strategies. Her leadership in these initiatives showcases her proficiency in customer relationship management (CRM) and direct marketing, as she adeptly navigates the complexities of e-commerce and social media to foster engagement and loyalty among clients.
Amalia's passion for teamwork and her commitment to high performance are evident in her collaborative style, which encourages cross-functional cooperation and drives collective success. Her ability to manage diverse teams and align them towards common goals is a testament to her leadership skills, making her an invaluable asset to Hoxby. As she continues to push the boundaries of marketing excellence, Amalia remains dedicated to transforming business practices and delivering exceptional results in an ever-evolving landscape.
