Alyssa Gillespie serves as the Director of Business Leadership for Monetized Experiences at Superfly, where she leverages over 12 years of agency experience to drive innovative strategies that enhance client engagement and revenue generation. In her current role, Alyssa is instrumental in developing and executing...
Alyssa Gillespie serves as the Director of Business Leadership for Monetized Experiences at Superfly, where she leverages over 12 years of agency experience to drive innovative strategies that enhance client engagement and revenue generation. In her current role, Alyssa is instrumental in developing and executing high-impact campaigns for notable clients such as Netflix, Hallmark, PepsiCo, Chief, Genius, and NBC Universal. Her expertise in advertising and public relations allows her to craft compelling narratives that resonate with diverse audiences, while her strong leadership skills foster collaboration across multidisciplinary teams.
Alyssa's key projects often involve the integration of social networking and event planning to create immersive experiences that not only captivate consumers but also deliver measurable results for clients. She excels in market research, utilizing data-driven insights to inform strategic decisions and optimize campaign performance. Her adeptness in email marketing and sales further enhances her ability to connect brands with their target demographics, ensuring that every initiative is aligned with overarching business goals.
In addition to her project management capabilities, Alyssa is committed to nurturing talent within her team, promoting a culture of creativity and innovation. Her customer service orientation ensures that client relationships are not only maintained but strengthened, leading to long-term partnerships that drive success. With a keen understanding of the evolving landscape of monetized experiences, Alyssa Gillespie is a pivotal force at Superfly, continuously pushing the boundaries of what is possible in the realm of experiential marketing.
