Alyssa Antuñano serves as the Textile Design Director for Charter Club and Style&Co at Macy's, where she merges her artistic vision with strategic business acumen to drive brand innovation and elevate the customer experience. In her current role, Alyssa is responsible for the creation of...
Alyssa Antuñano serves as the Textile Design Director for Charter Club and Style&Co at Macy's, where she merges her artistic vision with strategic business acumen to drive brand innovation and elevate the customer experience. In her current role, Alyssa is responsible for the creation of 48 meticulously researched and inspired print concepts annually for four private brands, showcasing her expertise in fashion design and trend analysis. Her collaborative approach with her design counterpart ensures that each concept not only reflects current market trends but also resonates with the brand's core identity.
Alyssa's leadership extends beyond concept development; she inspires and cultivates a talented team of seven designers, fostering an environment that emphasizes both elevated taste and technical proficiency. By leveraging her skills in Adobe Illustrator and Photoshop, she guides her team in producing compelling mood boards and CAD designs that align with the overarching goal of enhancing retail revenue. Her commitment to revitalizing brand aesthetics while maintaining the integrity of longstanding design principles has positioned her as a pivotal figure in Macy's private label strategy.
In addition to her core responsibilities, Alyssa advises on 12 innovative concepts per year for Sun&Stone, further showcasing her versatility and deep understanding of the fashion landscape. Her ability to juggle multiple projects under pressure, combined with her passion for innovative textile design, makes her an invaluable asset to Macy's and a driving force behind the success of its private label brands.
