Alye Villani Kelly serves as the National Marketing Events Senior Manager at CohnReznick LLP, a prominent accounting and technology firm recognized for its innovative solutions and global reach. With over eight years of experience in event marketing, Alye has honed her expertise in orchestrating high-impact...
Alye Villani Kelly serves as the National Marketing Events Senior Manager at CohnReznick LLP, a prominent accounting and technology firm recognized for its innovative solutions and global reach. With over eight years of experience in event marketing, Alye has honed her expertise in orchestrating high-impact events that drive brand engagement and foster client relationships. Her role is pivotal in leading the creation and development of the Firm's Event Center of Excellence, where she reports directly to the C-suite. This strategic position involves establishing a comprehensive framework for event planning and execution, including the development of an event maturity model designed to standardize processes and enhance overall event effectiveness.
Alye's key achievements include the design and implementation of Return on Investment (ROI) initiatives that have significantly improved the measurement and impact of marketing events. Her strong skills in budgeting, forecasting, and contract negotiation enable her to manage complex projects efficiently, ensuring that resources are allocated effectively to maximize outcomes. She excels in building strong relationships with stakeholders, leveraging her market research and analysis capabilities to tailor events that resonate with target audiences. Additionally, Alye's proficiency in social media and public speaking enhances her ability to promote events and engage participants, further solidifying CohnReznick's position in the marketplace.
As a certified Project Management Professional (PMP), Alye brings a structured approach to problem-solving and creativity, allowing her to navigate challenges with confidence and innovation. Her self-motivated nature and ability to work independently make her a valuable asset to the firm, driving the success of marketing initiatives and contributing to CohnReznick's continued growth and excellence in the industry.
