Alpana Kaushal serves as a Global Messaging Expert at China Mobile International Limited (CMI) for the Middle East and Africa, where she leverages her extensive nine years of experience in international sales to drive growth in A2P (Application-to-Person) and P2P (Person-to-Person) SMS services. With a...
Alpana Kaushal serves as a Global Messaging Expert at China Mobile International Limited (CMI) for the Middle East and Africa, where she leverages her extensive nine years of experience in international sales to drive growth in A2P (Application-to-Person) and P2P (Person-to-Person) SMS services. With a robust background in selling A2P SMS solutions to a diverse clientele, including Enterprises, Over-the-Top (OTT) platforms, Mobile Network Operators (MNOs), and SMS aggregators, Alpana has honed her expertise in navigating the complexities of the global messaging landscape.
In her current role, Alpana is responsible for managing key accounts, ensuring that CMI's messaging services not only meet but exceed the expectations of clients in a rapidly evolving market. Her strategic approach involves conducting thorough market research to identify emerging trends and customer needs, which informs her sales strategies and enhances client relationships. Alpana excels in performance management and team leadership, fostering a collaborative environment that drives results and innovation within her team.
Key projects under her stewardship include the implementation of advanced messaging solutions that cater to the unique demands of various sectors, from retail to finance. Her proficiency in customer relationship management (CRM) tools allows her to maintain strong connections with stakeholders, ensuring seamless communication and service delivery. With a keen understanding of international business management, Alpana is adept at navigating the challenges of cross-border operations, making her an invaluable asset to CMI as it expands its footprint in the Middle East and Africa. Her blend of technical knowledge and soft skills positions her as a thought leader in the enterprise messaging domain, driving CMI's mission to provide superior messaging services globally.
