Allison Starkey serves as the Vice President of Marketing at Lendistry, where she leverages her extensive background in strategic marketing and communications to drive impactful initiatives within the fintech landscape. With a robust skill set that encompasses strategic planning, branding, and digital marketing, Allison is...
Allison Starkey serves as the Vice President of Marketing at Lendistry, where she leverages her extensive background in strategic marketing and communications to drive impactful initiatives within the fintech landscape. With a robust skill set that encompasses strategic planning, branding, and digital marketing, Allison is adept at navigating the complexities of a matrixed financial corporation. Her role involves close collaboration with senior leadership, product division leaders, and sales teams to craft and implement comprehensive marketing strategies that resonate with both B2B and B2C audiences.
At Lendistry, Allison spearheads key projects that enhance customer engagement and elevate the brand’s presence in the market. She is instrumental in overseeing the development and execution of multi-channel campaigns, utilizing her expertise in content marketing, SEO, and social media to maximize reach and impact. Her proficiency in managing internal and external communications ensures that messaging is consistent and aligned with the company’s strategic objectives.
Allison's commitment to data-driven decision-making allows her to apply market research insights to refine marketing tactics and optimize performance. By partnering with cross-functional teams, including Technology and Legal, she ensures that all marketing initiatives comply with regulatory standards while effectively meeting customer needs. With a keen eye for detail and a passion for innovation, Allison continues to drive Lendistry’s marketing efforts forward, making significant contributions to the company’s growth and success in the competitive fintech arena.
