Allison Parks serves as the Director of Communications at EG America, where she leverages over 15 years of expertise in internal and corporate communications to foster a culture of transparency and engagement within the organization. In her current role, Allison collaborates closely with senior leaders...
Allison Parks serves as the Director of Communications at EG America, where she leverages over 15 years of expertise in internal and corporate communications to foster a culture of transparency and engagement within the organization. In her current role, Allison collaborates closely with senior leaders and key stakeholders to craft and implement innovative communication strategies that not only reinforce the company’s core values, vision, and mission but also enhance EG America's reputation as an employer of choice in the competitive retail landscape.
One of Allison's key projects includes the development of a comprehensive internal communications campaign that aligns with the company’s strategic goals, ensuring that employees feel informed, valued, and connected to the larger organizational narrative. By utilizing a mix of newsletters, press releases, and social media content, she effectively disseminates important information while maintaining a relatable and authentic tone that resonates with team members at all levels.
Allison's expertise in crisis communications has also proven invaluable, allowing her to navigate challenging situations with a high sense of urgency and clarity. Her commitment to community development and employee training further underscores her dedication to fostering an inclusive workplace culture. By enhancing corporate communications and branding across all channels, Allison not only elevates the internal dialogue but also positions EG America as a leader in employee engagement and corporate responsibility. Through her strategic vision and hands-on approach, she continues to drive impactful communication initiatives that empower employees and strengthen the organization’s overall mission.
