Allison McNulty is a dynamic Senior Manager of Product and Partner Marketing at Aspen Technology, where she leverages her extensive background in software and services marketing to drive impactful initiatives within the Asset Performance Management (APM) sector. With a keen ability to translate complex technical...
Allison McNulty is a dynamic Senior Manager of Product and Partner Marketing at Aspen Technology, where she leverages her extensive background in software and services marketing to drive impactful initiatives within the Asset Performance Management (APM) sector. With a keen ability to translate complex technical concepts into compelling business value messaging, Allison excels in orchestrating high-impact marketing campaigns that resonate with diverse audiences. Her role involves developing and directing co-branded marketing activities with strategic channel partners such as Emerson, Microsoft, and PinnacleART, ensuring that each campaign aligns with the overarching sales objectives and enhances brand visibility.
Allison's expertise in building strategic partnerships is complemented by her adeptness in project management and cross-functional team leadership. She is responsible for new relationship development and engagement planning, where she fosters collaboration among marketing, sales, and technical teams to create cohesive strategies that drive lead generation and market penetration. Her innovative approach to marketing not only supports Aspen Technology's strategic objectives but also positions the company as a thought leader in the APM space.
In addition to her leadership in marketing campaigns, Allison is skilled in utilizing digital platforms, social media, and public relations to amplify Aspen Technology's messaging. Her ability to engage with analysts and industry influencers further enhances the company's reputation and reach. With a strong foundation in SaaS and enterprise software, coupled with her experience in start-ups, Allison McNulty is not only a marketing leader but also a catalyst for growth and innovation within the technology landscape.
