Allison McGrath serves as the Senior Director of Marketing at The Strong, where she leverages her extensive background in digital marketing and creative problem-solving to drive attendance and enhance audience engagement. In her current role, she collaborates closely with the Senior Vice President of Communications...
Allison McGrath serves as the Senior Director of Marketing at The Strong, where she leverages her extensive background in digital marketing and creative problem-solving to drive attendance and enhance audience engagement. In her current role, she collaborates closely with the Senior Vice President of Communications and Guest Services to develop and implement comprehensive marketing strategies that align with The Strong's educational goals and programming initiatives. Allison's expertise in content strategy and digital marketing allows her to craft compelling narratives that resonate with diverse audiences, ensuring that The Strong remains a leading destination for families and educators alike.
One of her key projects includes the revitalization of The Strong's online presence through an innovative web strategy that integrates environmental graphic design and exhibition management. By focusing on user experience and accessibility, she has successfully increased visitor engagement on digital platforms, translating to higher foot traffic and participation in museum programs. Additionally, her proficiency in graphic design and exhibit design has played a pivotal role in creating visually striking marketing materials that capture the essence of The Strong’s mission to inspire lifelong learning through play.
Allison’s commitment to fostering a vibrant community around The Strong is evident in her approach to audience development, where she employs data-driven insights to tailor marketing campaigns that attract a broad demographic. Her ability to navigate the intersection of art exhibitions and educational programming positions her as a thought leader in the museum sector, making her an invaluable asset to The Strong's ongoing success and innovation in the cultural landscape.
