Allison McCarty is a seasoned communications professional with over 16 years of experience, adept at navigating fast-paced, strategic environments both in-house and at agencies. As the Public Relations Lead at Workday, she plays a pivotal role in shaping the company’s corporate narrative and enhancing its...
Allison McCarty is a seasoned communications professional with over 16 years of experience, adept at navigating fast-paced, strategic environments both in-house and at agencies. As the Public Relations Lead at Workday, she plays a pivotal role in shaping the company’s corporate narrative and enhancing its brand reputation. McCarty spearheads a diverse range of communications programs, focusing on critical areas such as diversity, equity, and inclusion, as well as sports marketing. Her expertise in corporate media relations and policy PR enables her to effectively position Workday as a thought leader in the industry.
One of McCarty's standout achievements includes leading the corporate communications strategy for Workday's first-ever Super Bowl advertisement in February 2023. This high-profile project not only showcased the brand's innovative spirit but also underscored its commitment to social responsibility and community engagement. By leveraging her skills in strategic communications and storytelling, McCarty successfully navigated the complexities of this initiative, ensuring that the campaign resonated with a broad audience while aligning with Workday's core values.
In addition to her project leadership, McCarty excels in issues and crisis management, enabling her to safeguard Workday's reputation during challenging times. Her proficiency in cross-functional team leadership and internal communications further enhances her ability to collaborate effectively across departments, driving cohesive messaging that reflects the company’s mission. With a strong foundation in marketing communications and public speaking, McCarty continues to elevate Workday's public relations efforts, making a significant impact on the company’s overall brand strategy.
