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Allison Martin

Brand Strategy Consultant at Martin Strategy | Sarasota, Florida, United States

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About Allison Martin

• Allison Martin is a seasoned Brand Strategy Consultant at Martin Strategy, where she leverages her extensive 15 years of experience in data-driven marketing to help brands across various B2C industries achieve accelerated growth. With a strong background in beverage alcohol, consumer packaged goods (CPG), and...
  Allison Martin is a seasoned Brand Strategy Consultant at Martin Strategy, where she leverages her extensive 15 years of experience in data-driven marketing to help brands across various B2C industries achieve accelerated growth. With a strong background in beverage alcohol, consumer packaged goods (CPG), and travel, Allison specializes in brand planning and consumer insights, ensuring that her clients not only understand their market position but also effectively connect with their target audiences. In her current role, Allison leads dynamic workshops focused on brand distinction and consumer connection, empowering in-house teams to harness their unique value propositions. Her expertise in brand architecture and customer journey mapping allows her to craft tailored launch strategies for startups, acting as a fractional Chief Marketing Officer (CMO) and guiding them through the complexities of market entry. Allison’s approach is deeply rooted in uncovering actionable insights through rigorous voice of the customer data analysis. By identifying key opportunities and consumer triggers, she helps brands navigate the fast-paced landscape of fast-moving consumer goods (FMCG) and retail marketing. Her ability to synthesize trend analysis with creative briefs ensures that the integrated marketing campaigns she develops are not only innovative but also resonate with consumers on a deeper level. As a tenacious problem-solver, Allison is committed to bridging the gap between brand aspirations and consumer expectations, making her an invaluable asset to any organization looking to elevate its market presence. For more insights into her work and the brands she has collaborated with, visit [Martin Strategy](https://www.martinstrategy.us).
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• Allison Martin Work
  

  • Brand Strategy Consultant at Martin Strategy in July 2023 to Present
  • Director of Strategy + Portfolio Leader at Method¹ (Formerly XenoPsi) in June 2020 to June 2023
  • Director of Strategy at Method¹ (Formerly XenoPsi) in January 2013 to May 2020

• Allison Martin Skills
  

  • Beverage MarketingCampaignsCategory Management

    Omni-Channel MarketingStrategic InitiativesConsultingStrategic ThinkingProject LeadershipMarketing CampaignsAdvertising CampaignsBrand ManagementBrand DevelopmentMedia PlanningPerformance MarketingDTCSustainabilitySenior Stakeholder ManagementExecutive ManagementChange ManagementProduct InnovationDigital TransformationCustomer InsightConsumer GoodsP&L ManagementBrand AwarenessBrand MarketingProject ManagementSponsorship MarketingEntertainment IndustryInfluencer MarketingBrand StrategyData-driven MarketingMarketing Budget ManagementGoogle AnalyticsHospitality IndustryEvent ManagementEvent PlanningTalent ManagementBrand ArchitectureFast-Moving Consumer Goods (FMCG)Consumer Packaged Goods (CPG)Creative BriefsTrend AnalysisCustomer Journey MappingWorkshopsBranding & Identity MarketingProduct MarketingRetail MarketingContent MarketingCustomer Relationship Management (CRM)Data AnalysisCross-functional Team LeadershipVoice of the CustomerMulti-Channel MarketingMarketing ConsultingConsumer BehaviorCommunications PlanningStrategic PartnershipsNew Business DevelopmentFood and Beverage MarketingB2CManagement ConsultingBrand ConsultingCreative Campaign DevelopmentTravel and TourismGo-to-Market StrategyPositioning (Marketing)Nielsen DataMRI-SimmonsCPG IndustryAdvertisingMarket ResearchShopper MarketingStrategic InsightsInsight GenerationMarketing StrategyConsumer InsightBusiness DevelopmentStrategyBranding & IdentityMarketingStrategic CommunicationsStrategic PlanningDigital StrategyDigital MarketingIntegrated MarketingDigital MediaAnalyticsContent StrategySocial MediaSocial Media MeasurementSocial Media MarketingPublic RelationsCrisis CommunicationsPublicityCorporate CommunicationsMedia Relations

    
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• About Allison Martin's Current Company
  

  • Martin Strategy
    
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• Frequently Asked Questions about Allison Martin
  

  • What is Allison Martin email address?
    Email Allison Martin at a***7@gmail.com and t***o@xenopsi.com. This email is the most updated Allison Martin email found in 2025.
  • What is Allison Martin phone number?
    Allison Martin phone number is +19145221568 and +17088602501.
  • How to contact Allison Martin?
    To contact Allison Martin send an email to a***7@gmail.com or t***o@xenopsi.com. If you want to call Allison Martin try calling on +19145221568 and +17088602501.
  • What is Allison Martin net worth?
    Allison Martin has an estimated net worth of $750,000 to $999,999
  • What company does Allison Martin work for?
    Allison Martin works for Martin Strategy
  • What is Allison Martin's role at Martin Strategy?
    Allison Martin is Brand Strategy Consultant
  • What industry does Allison Martin work in?
    Allison Martin works in the Advertising Services industry.