Allison Dawson serves as the Senior Director of Americas Field Marketing at Pure Storage, where she plays a pivotal role in driving the company’s growth strategy across diverse market segments, including Enterprise, Commercial, Public Sector, and Healthcare. With a remarkable track record of generating over...
Allison Dawson serves as the Senior Director of Americas Field Marketing at Pure Storage, where she plays a pivotal role in driving the company’s growth strategy across diverse market segments, including Enterprise, Commercial, Public Sector, and Healthcare. With a remarkable track record of generating over $6 billion in pipeline annually, Allison leads a dynamic team of Field Marketing professionals who are dedicated to crafting innovative marketing initiatives that resonate with customers and partners alike. Her expertise in go-to-market strategy and field marketing enables her to optimize the annual budget effectively, ensuring that every dollar spent maximizes ROI through targeted direct and partner marketing campaigns.
Allison's analytical approach to marketing allows her to monitor pipeline coverage meticulously, aligning marketing efforts with overarching company and product strategies. She collaborates closely with cross-functional stakeholders, ensuring that the marketing initiatives not only delight customers but also drive sustainable growth and profitability. Her proficiency in leveraging tools such as Microsoft CRM enhances her ability to track performance metrics and refine strategies in real-time.
Passionate about inspiring her team, Allison fosters a culture of creativity and accountability, empowering her colleagues to push boundaries and explore new avenues for engagement. With a strong foundation in cloud computing and strategic partnerships, she is well-equipped to navigate the rapidly evolving technology landscape, ensuring that Pure Storage remains at the forefront of innovation. Through her leadership, Allison continues to elevate the marketing function, transforming challenges into opportunities and setting new benchmarks for success in the industry.
