Alka Solanki serves as the Director of Commercial Marketing at Fairmont Singapore & Swissôtel The Stamford, where she leverages her extensive expertise in the hospitality industry to drive innovative marketing strategies and enhance guest experiences. With a strong foundation in Loyalty Marketing and Customer Relationship...
Alka Solanki serves as the Director of Commercial Marketing at Fairmont Singapore & Swissôtel The Stamford, where she leverages her extensive expertise in the hospitality industry to drive innovative marketing strategies and enhance guest experiences. With a strong foundation in Loyalty Marketing and Customer Relationship Management (CRM), Alka is adept at crafting targeted campaigns that resonate with diverse customer segments. Her role involves collaborating closely with banks and strategic partners to develop joint marketing initiatives that align with current market trends and address the evolving needs of the business.
One of Alka's key projects includes the management and optimization of loyalty programs, where she employs data-driven insights to boost customer engagement and retention, ultimately achieving revenue goals. By identifying and qualifying potential partners for lead generation, she ensures that Fairmont Singapore & Swissôtel The Stamford remains competitive in a dynamic marketplace. Alka's commitment to maintaining positive and productive relationships with partners is instrumental in fostering collaboration and driving mutual success.
In addition to her strategic marketing acumen, Alka excels in event management and direct marketing, utilizing her skills to enhance customer satisfaction and deliver quality service. Her proficiency in social media marketing further amplifies brand visibility, allowing the hotels to connect with guests on a more personal level. A graduate of the Marketing Institute of Singapore, Alka combines her educational background with hands-on experience to navigate the complexities of the hospitality sector, making her a valuable asset to her organization and the industry at large.
