Alka Gupta is a seasoned Principal Product Manager at Amazon, where she leverages her extensive 18 years of experience in omnichannel B2B and B2C businesses to drive innovative product strategies that enhance customer acquisition and retention. With an MBA in Marketing and Strategy from the...
Alka Gupta is a seasoned Principal Product Manager at Amazon, where she leverages her extensive 18 years of experience in omnichannel B2B and B2C businesses to drive innovative product strategies that enhance customer acquisition and retention. With an MBA in Marketing and Strategy from the prestigious Indian School of Business (ISB) Hyderabad and a Bachelor's degree in Computer Science, Alka possesses a unique blend of technical acumen and strategic insight. Her current role focuses on developing products that ensure competitive pricing for business customers, a critical factor in today's fast-paced digital marketplace.
At Amazon, Alka leads key projects that harness the power of data, analytics, and AI/ML to optimize pricing strategies and improve customer experiences. Her strong problem-solving skills and detail-oriented approach enable her to identify market trends and customer needs, translating them into actionable product roadmaps. By employing advanced business analytics and statistics, she crafts innovative solutions that not only meet customer expectations but also drive significant business growth.
Alka's expertise in product innovation and strategic vision positions her as a thought leader in the industry. She is adept at navigating complex business environments, using her skills in direct marketing and business planning to create impactful strategies that resonate with diverse customer segments. Her commitment to a customer-centric approach ensures that every product she develops not only meets market demands but also enhances customer satisfaction and loyalty. As she continues to push the boundaries of product management at Amazon, Alka remains dedicated to leveraging technology and data-driven insights to shape the future of competitive pricing in the B2B landscape.
