Alison Sales Roach serves as the Fractional CMO and VP of Marketing at Alison Lane, LLC, where she leverages her extensive expertise in marketing strategy and demand generation to drive growth for a diverse range of clients. With a strong entrepreneurial spirit, Alison has a...
Alison Sales Roach serves as the Fractional CMO and VP of Marketing at Alison Lane, LLC, where she leverages her extensive expertise in marketing strategy and demand generation to drive growth for a diverse range of clients. With a strong entrepreneurial spirit, Alison has a proven track record of transforming marketing teams and initiatives into high-performing engines of revenue. Her role involves not only providing strategic marketing support but also mentoring emerging marketing talent, fostering an environment of personal and professional growth. This hands-on approach not only enhances individual capabilities but also boosts overall department performance, ensuring that marketing efforts align with broader business objectives.
Alison's leadership is characterized by a metrics-driven philosophy, where she guides companies in assessing their current marketing initiatives through a rigorous ROI analysis. By identifying strengths and areas for improvement, she crafts tailored recommendations that empower organizations to optimize their marketing strategies. Her background as a co-founder of a successful SaaS startup, which was acquired by a major player in the industry, equips her with unique insights into the challenges and opportunities within the tech landscape. This experience, combined with her recognition as an IBJ "40 Under 40" and an Indy Star "10 Influential Women in Tech," underscores her influence and commitment to driving innovation in marketing.
In her current role, Alison excels in B2B marketing, lead generation, and online marketing, utilizing her skills to create impactful advertising campaigns and effective email marketing strategies. Her holistic approach ensures that every marketing initiative not only meets immediate goals but also contributes to sustainable growth and brand development. As a thought leader in the industry, Alison Sales Roach continues to inspire and elevate the marketing landscape, making her a vital asset to any organization seeking to enhance its marketing capabilities.
