Alison Murray serves as the Director of Marketing for Revenue Enhancement Solutions at Fiserv, where she plays a pivotal role in shaping the marketing strategy within the financial services sector. With a keen focus on the development and implementation of strategic marketing initiatives, Alison leverages...
Alison Murray serves as the Director of Marketing for Revenue Enhancement Solutions at Fiserv, where she plays a pivotal role in shaping the marketing strategy within the financial services sector. With a keen focus on the development and implementation of strategic marketing initiatives, Alison leverages her extensive expertise to drive brand consistency and enhance corporate image across multiple channels. Her responsibilities encompass a broad spectrum of marketing management, including the oversight of corporate initiatives, product campaigns, and the strategic and tactical development of new products.
A key aspect of Alison’s role involves conducting thorough market and internal research, which informs the creation and management of both external and internal marketing programs. By collaborating with industry associations, she ensures that Fiserv remains at the forefront of thought leadership, delivering valuable content that resonates with clients and stakeholders alike. Her initiatives are not just about promoting products; they are strategically designed to drive sales opportunities and foster long-lasting client relationships.
Alison’s skill set is robust, encompassing marketing strategy, communications, and public relations, all of which are crucial in navigating the competitive landscape of financial services. Her adept management of budgets and CRM systems further enhances her ability to execute successful marketing campaigns that yield measurable results. As she continues to spearhead innovative marketing efforts at Fiserv, Alison remains committed to enhancing revenue streams and positioning the company as a leader in the industry.
