Alison Gordon-Pollard is a Partner at Deloitte Digital, where she plays a pivotal role as the Global Salesforce Lead for Financial Services and the UK Insurance and Wealth Management Sector Lead. With a keen focus on digital transformation, Alison specializes in designing and delivering innovative...
Alison Gordon-Pollard is a Partner at Deloitte Digital, where she plays a pivotal role as the Global Salesforce Lead for Financial Services and the UK Insurance and Wealth Management Sector Lead. With a keen focus on digital transformation, Alison specializes in designing and delivering innovative programs that enhance customer experiences and streamline employee engagement. In today’s rapidly evolving customer landscape, she recognizes that insurance and wealth management clients are increasingly seeking seamless interactions that eliminate friction in their buying and servicing journeys.
Under her leadership, key projects have centered around leveraging Salesforce’s robust capabilities to create tailored solutions that not only meet but exceed customer expectations. Alison’s expertise in CRM strategy and process improvement has been instrumental in guiding organizations through complex digital transformations. She emphasizes the importance of integrating technology with human-centric design to foster deeper customer relationships and drive business growth.
Alison’s skill set encompasses account management, team building, and training, ensuring that her teams are equipped to deliver exceptional service and innovative solutions. Her commitment to continuous improvement and her extensive knowledge of SaaS applications enable her to identify and implement best practices that enhance operational efficiency. As a thought leader in the industry, Alison is dedicated to empowering clients to navigate the complexities of digital engagement, ultimately positioning them for success in a competitive marketplace. Through her work, she is not only transforming the way financial services operate but also setting new standards for customer engagement in the digital age.
