Alicia Parker serves as the Vice President of Brand and Consumer Marketing at Casper, where she leverages her extensive expertise in integrated marketing and strategic planning to elevate the brand's presence in the competitive sleep industry. With a proven ability to drive growth and innovation,...
Alicia Parker serves as the Vice President of Brand and Consumer Marketing at Casper, where she leverages her extensive expertise in integrated marketing and strategic planning to elevate the brand's presence in the competitive sleep industry. With a proven ability to drive growth and innovation, Alicia has spearheaded key projects that enhance Casper's brand identity and consumer engagement. Her leadership in developing comprehensive marketing strategies has resulted in successful campaigns that resonate with diverse audiences, effectively positioning Casper as a leader in the market.
Under Alicia's guidance, the marketing team has embraced a data-driven approach, utilizing insights from digital strategy and social media analytics to inform creative development and interactive marketing initiatives. She has been instrumental in launching innovative product lines and promotional campaigns that not only highlight Casper's commitment to quality sleep solutions but also foster a deeper connection with consumers. Alicia's focus on storytelling through compelling content has strengthened brand loyalty and increased customer retention.
Her background spans various industries, including retail and hospitality, allowing her to bring a unique perspective to brand marketing. Alicia’s ability to navigate the complexities of global business development and strategic consulting has equipped her with the skills necessary to adapt to the ever-evolving market landscape. As a thought leader in the marketing space, she continues to inspire her team to push boundaries and explore new avenues for growth, ensuring that Casper remains at the forefront of the sleep revolution.
