Alicia Johnson is a dynamic and innovative leader currently serving as the Head of Marketing at Brightside, a pioneering financial care platform that empowers working Americans to enhance their financial well-being. With a robust background in both B2B and B2C marketing, Alicia leverages her extensive...
Alicia Johnson is a dynamic and innovative leader currently serving as the Head of Marketing at Brightside, a pioneering financial care platform that empowers working Americans to enhance their financial well-being. With a robust background in both B2B and B2C marketing, Alicia leverages her extensive expertise in integrated marketing strategies to drive growth and engagement for Brightside’s unique employer-paid benefit offerings. Her strategic vision and metrics-driven approach have been instrumental in positioning Brightside as a trusted partner for companies looking to support their employees' financial health.
At Brightside, Alicia spearheads key projects that blend technology with personalized financial advice, ensuring that users receive tailored solutions that alleviate financial stress. Her leadership has been crucial in developing comprehensive marketing campaigns that not only raise brand awareness but also foster meaningful connections with target audiences. By utilizing data analytics and customer insights, Alicia continuously refines marketing strategies to optimize performance and maximize ROI.
Prior to her role at Brightside, Alicia successfully led two startups from their early stages to acquisition, showcasing her ability to navigate the complexities of the startup landscape. Her experience as a senior executive at integrated marketing agencies specializing in demand generation further solidifies her reputation as a thought leader in the industry. With a strong foundation in management, brand management, and operations, Alicia is dedicated to driving Brightside’s mission of improving financial health for all working Americans, making a lasting impact in the financial services sector.
