Alicia Green currently serves as the Vice President of Sales & Business Development at SwimUSA, where she has been a pivotal force since 2017. In her role, Alicia has successfully spearheaded initiatives that drive multiyear growth and foster trusted relationships across various channels, including key...
Alicia Green currently serves as the Vice President of Sales & Business Development at SwimUSA, where she has been a pivotal force since 2017. In her role, Alicia has successfully spearheaded initiatives that drive multiyear growth and foster trusted relationships across various channels, including key accounts in the US and Canada. Her expertise in partner management and brand relations has enabled SwimUSA to forge strategic alliances that enhance brand visibility and revenue streams.
Alicia’s leadership in orchestrating profitable private label and licensing strategies has positioned SwimUSA as a competitive player in the apparel and e-commerce sectors. She is adept at leveraging analytics to identify sales opportunities and optimize inventory forecasting, ensuring that the company meets market demands while maximizing profitability. Her commitment to enhancing operational efficiency is reflected in her approach to team effectiveness, where she emphasizes succession planning and mentoring to cultivate a high-performing sales team.
Key projects under Alicia's guidance include the development of innovative e-commerce strategies that have significantly increased online sales, as well as the successful retention of global accounts through tailored presentations and data-driven insights. Her ability to build consensus across cross-functional teams has been instrumental in executing seasonal planning and driving branded sales initiatives. With a strong foundation in visual merchandising and international accounts management, Alicia continues to lead SwimUSA towards achieving its ambitious growth targets while maintaining a customer-centric focus in all business endeavors.
