Alicia Corona serves as the Market Vice President and Limited Partner at Roth Staffing, where she plays a pivotal role in driving the company’s success across the Bay Area and Central Valley. With a focus on supporting Market Managers and Branch Managers, Alicia oversees several...
Alicia Corona serves as the Market Vice President and Limited Partner at Roth Staffing, where she plays a pivotal role in driving the company’s success across the Bay Area and Central Valley. With a focus on supporting Market Managers and Branch Managers, Alicia oversees several specialized business lines, ensuring that each branch effectively builds and nurtures relationships with local businesses. Her expertise in internet recruiting and talent management allows her to guide her teams in identifying and implementing tailored staffing solutions that meet the unique employment needs of diverse industries.
Under Alicia's leadership, key projects have included the development of innovative recruitment strategies that leverage Salesforce.com to streamline processes and enhance client engagement. Her commitment to new business development has resulted in significant growth for the branches she oversees, as she actively seeks out opportunities to expand Roth Staffing's footprint in the competitive staffing landscape. Alicia's strong negotiation skills and personnel management acumen enable her to foster a collaborative environment where branch teams can thrive, ultimately leading to improved client satisfaction and retention.
Alicia is also dedicated to HR consulting, providing valuable insights to businesses on best practices for workforce management and employee engagement. Her approach to new hire orientations emphasizes the importance of cultural fit and employee onboarding, ensuring that new talent is not only qualified but also aligned with the values of the organizations they join. Through her strategic vision and hands-on leadership, Alicia Corona continues to elevate Roth Staffing’s reputation as a top-tier staffing firm, recognized for its commitment to excellence and its status as a great place to work.
