Ali Monazamipour is a seasoned Client Insights Consultant (Sr. Manager) at Circana, where he leverages his extensive background in business and data analytics to drive strategic decision-making for major clients like Kraft Heinz. With five years of experience across diverse sectors, including fashion and consumer...
Ali Monazamipour is a seasoned Client Insights Consultant (Sr. Manager) at Circana, where he leverages his extensive background in business and data analytics to drive strategic decision-making for major clients like Kraft Heinz. With five years of experience across diverse sectors, including fashion and consumer packaged goods (CPG), Ali has honed his expertise in consumer research and market analysis. His current role involves managing two critical business units—Hydration and Desserts, and Meat and Cheese—where he provides analytical support through comprehensive lost retained analysis and switching analysis.
Ali's ability to identify key factors contributing to sales fluctuations has been instrumental in delivering actionable insights and strategic recommendations. He has successfully completed over ten high-impact projects, showcasing his proficiency in data interpretation and forecasting. His technical skills are complemented by his proficiency in programming languages such as R and Python, as well as his adeptness in data visualization tools like Tableau. Notably, Ali has developed and automated five dashboards using Genius Scripts, enhancing the efficiency of data reporting and analysis for his teams.
Recognized as a young leader at Unilever, Ali’s commitment to excellence is evident in his collaborative approach to team leadership and his passion for driving consumer insights that inform business strategies. His global perspective, shaped by living in over seven countries and traveling to more than 35, enriches his understanding of diverse markets and consumer behaviors, making him a valuable asset in the ever-evolving landscape of consumer insights.
