Ali Griffiths is a dynamic force in the realm of growth and strategy, currently serving as the Founder, Board Adviser, and Chief Growth and Strategy Officer at Gisborne Partners. With over three decades of experience, she has honed her expertise in B2B marketing, strategic communications,...
Ali Griffiths is a dynamic force in the realm of growth and strategy, currently serving as the Founder, Board Adviser, and Chief Growth and Strategy Officer at Gisborne Partners. With over three decades of experience, she has honed her expertise in B2B marketing, strategic communications, and demand generation, making her a sought-after adviser for organizations aiming to outperform in competitive markets. Under her leadership, Gisborne Partners has become a catalyst for transformation, helping businesses navigate the complexities of the SaaS landscape and beyond.
Ali's impressive portfolio includes steering growth initiatives for FTSE and LSE-listed companies, as well as iconic consumer brands like Coca-Cola. Her strategic acumen is complemented by her ability to engage stakeholders effectively, ensuring that both internal and external communications align with overarching business goals. At Gisborne, she leverages her extensive background in project management and stakeholder engagement to coach senior leadership teams and boards, empowering them to unlock new avenues for profitable growth.
Key projects under her guidance have focused on enhancing identity and access management (IAM) solutions and fostering strategic partnerships that drive innovation. Recognized as one of B2B Marketing’s “Top Women in Tech,” Ali is not only a leader but also a mentor, dedicated to nurturing the next generation of marketing professionals. Her commitment to excellence and transformation continues to position Gisborne Partners as a trusted ally for organizations seeking to elevate their market performance and achieve sustainable success.
