As the Co-Founder and CEO of ChickAdvisor Inc., Ali De Bold has been at the forefront of revolutionizing the way consumers engage with products since the company's inception in 2006. With a rich legacy as a third-generation entrepreneur, Ali has harnessed her passion for community...
As the Co-Founder and CEO of ChickAdvisor Inc., Ali De Bold has been at the forefront of revolutionizing the way consumers engage with products since the company's inception in 2006. With a rich legacy as a third-generation entrepreneur, Ali has harnessed her passion for community building to create a platform that empowers women to share their experiences and insights through consumer-generated reviews. ChickAdvisor.com stands as Canada’s first product review site tailored specifically for women, boasting millions of authentic reviews that have established it as the ratings and reviews leader in the country.
Under Ali's leadership, ChickAdvisor has collaborated with prominent brands such as Johnson & Johnson (Kenvue), Unilever, and Spin Master Toys, playing a pivotal role in their product launches and marketing strategies. Her expertise in digital marketing, social media marketing, and search engine optimization (SEO) has been instrumental in driving the company’s growth and enhancing brand visibility. Additionally, Ali's skills in video production and online advertising have allowed ChickAdvisor to create engaging content that resonates with its audience, further solidifying its position in the industry.
In recent years, Ali has also spearheaded the launch of Butterly.com, expanding the ChickAdvisor Inc. portfolio and providing a new avenue for consumer engagement. This innovative platform focuses on connecting brands with their target demographics through authentic storytelling and community interaction. Ali De Bold’s commitment to fostering a vibrant community of consumers and brands continues to shape the future of product reviews and marketing in Canada, making her a key player in the digital landscape.
