Alfred Lee serves as the Manager of UX and Creative Design at Whitecap Canada, where he leverages his extensive experience as a creative art director to drive innovative design solutions across various digital and traditional platforms. With a keen eye for detail and a strong...
Alfred Lee serves as the Manager of UX and Creative Design at Whitecap Canada, where he leverages his extensive experience as a creative art director to drive innovative design solutions across various digital and traditional platforms. With a keen eye for detail and a strong emphasis on conceptual design, Alfred has successfully led numerous high-impact projects since joining the company in 2019. His portfolio includes significant initiatives such as the Ontario Shores SharePoint Migration, where he revitalized the user experience to enhance accessibility and engagement. Additionally, he played a pivotal role in developing Local 46's custom election software using .NET, ensuring a seamless user interface that meets the needs of its constituents.
Alfred's expertise extends to WordPress UX design for the King's Plate project, where he focused on creating an intuitive and visually appealing online presence. His work with the FCM Resolutions project involved harnessing the Microsoft Power Platform to streamline processes and improve user interaction. Furthermore, he contributed to the GMF Database FCM Site Locator, enhancing information architecture to facilitate easier navigation and data retrieval.
Proficient in tools such as Figma and Webflow, Alfred combines technical skills in JavaScript, jQuery, and ASP.NET with a strong foundation in brand identity and logo design. His multifaceted approach to UX design not only aligns with corporate branding goals but also fosters effective communication strategies that resonate with users. As a leader in the UX Design Department, Alfred continues to push the boundaries of creative design, ensuring that Whitecap Canada remains at the forefront of user-centric innovation in the industry.
