Alfonso Ornelas serves as the Director de Ventas at AMEUR Comercio Internacional, where he leverages his extensive expertise in sales management and strategic negotiations to drive the growth of the company's portfolio in the competitive beverage and gourmet food sectors. With a strong background in...
Alfonso Ornelas serves as the Director de Ventas at AMEUR Comercio Internacional, where he leverages his extensive expertise in sales management and strategic negotiations to drive the growth of the company's portfolio in the competitive beverage and gourmet food sectors. With a strong background in both on-premise and off-premise channels, Alfonso has been instrumental in the successful launch and establishment of various brands within the Mexican market. His role involves the meticulous search and selection of importers for wines, beers, and gourmet products, ensuring that AMEUR not only meets market demands but also aligns with consumer preferences.
One of Alfonso's key projects includes the creation and development of robust distribution channels that enhance product accessibility across both traditional and modern retail landscapes. His strategic approach to market planning and sales management has led to significant milestones, such as the initiation of operations in Mexico and the successful first shipments of wines and oils. By focusing on multi-channel sales strategies and e-commerce integration, Alfonso has positioned AMEUR to capitalize on emerging market trends and consumer behaviors.
His proficiency in key account management (KAM) and his ability to foster strong relationships with stakeholders have been pivotal in driving sales growth and brand recognition. Alfonso’s commitment to excellence in commercialización and his adeptness in strategic prospecting have not only strengthened AMEUR's market presence but also contributed to the overall success of the brands under his stewardship. As he continues to navigate the complexities of the food and beverage industry, Alfonso remains dedicated to innovation and excellence in sales, ensuring that AMEUR Comercio Internacional remains a leader in its field.
