Alfie Borg serves as the Chairman of the Board at HUDSON HOLDINGS LTD, where he leverages his extensive expertise in retail management, strategic planning, and business development to drive growth and innovation across North Africa. Under his leadership, the Malta-based company has successfully expanded its...
Alfie Borg serves as the Chairman of the Board at HUDSON HOLDINGS LTD, where he leverages his extensive expertise in retail management, strategic planning, and business development to drive growth and innovation across North Africa. Under his leadership, the Malta-based company has successfully expanded its operations with offices in Italy, Morocco, Algeria, and Nigeria, positioning itself as a key player in the management, retail, supply chain, and distribution of renowned sports and fashion brands such as Nike, Converse, and Tommy Hilfiger.
Borg's vision of "Creating business where you least expect it" reflects his commitment to uncovering untapped market potential in emerging economies. His strategic approach to key account management and e-commerce has enabled HUDSON HOLDINGS to establish strong partnerships and enhance brand visibility in a competitive landscape. Alfie’s proficiency in online marketing and merchandising has also played a pivotal role in optimizing retail strategies, ensuring that the brands he represents resonate with local consumers while maintaining their global appeal.
Currently, Borg is spearheading several key projects aimed at enhancing the supply chain efficiency and expanding the digital footprint of the brands under HUDSON HOLDINGS. By integrating innovative marketing strategies and leveraging data analytics, he is focused on driving customer engagement and loyalty in the fast-evolving retail environment. Alfie Borg’s leadership not only fosters a culture of excellence within the organization but also contributes significantly to the growth of the retail sector in North Africa, making him a vital figure in the region's business landscape.
