As the Senior Director of Sales at Mark Anthony Brands International, Alexis Severson plays a pivotal role in shaping the strategic direction and execution of the Small Format business segment. With a keen focus on key retail partners such as 7-Eleven, Drug, and Dollar customers,...
As the Senior Director of Sales at Mark Anthony Brands International, Alexis Severson plays a pivotal role in shaping the strategic direction and execution of the Small Format business segment. With a keen focus on key retail partners such as 7-Eleven, Drug, and Dollar customers, Alexis leverages her extensive experience in the Consumer Packaged Goods (CPG) industry to drive sales and enhance distribution across a diverse portfolio that includes popular brands like White Claw, Mike's Hard Lemonade, Harder, and Cayman Jack.
Alexis excels in developing effective business strategies that not only meet but exceed sales targets. Her collaborative leadership style fosters strong cross-functional partnerships, particularly with the Category Insights team, enabling her to harness data-driven insights for impactful trade planning and retail execution. By prioritizing relationship building and storytelling, she effectively communicates the value propositions of Mark Anthony Brands’ offerings, ensuring that they resonate with both customers and consumers alike.
In her role, Alexis is also committed to cultivating an inclusive culture that emphasizes employee development and accountability. She believes that building effective teams is crucial for sustained success, and she actively mentors her team members to enhance their skills in account management and financial analysis. With a proven track record of delivering consistent results, Alexis Severson is not only a sales leader but also a strategic thinker who is dedicated to driving growth and innovation within the CPG landscape.
