As the CEO of Unlimitail, a pioneering joint venture between Carrefour and Publicis, Alexis Marcombe is at the forefront of transforming the retail media landscape. With a robust background in media and adtech, Alexis has been instrumental in shaping Unlimitail’s strategic vision and operational framework....
As the CEO of Unlimitail, a pioneering joint venture between Carrefour and Publicis, Alexis Marcombe is at the forefront of transforming the retail media landscape. With a robust background in media and adtech, Alexis has been instrumental in shaping Unlimitail’s strategic vision and operational framework. His journey began at La Tribune, where he honed his understanding of the media industry, laying a solid foundation that has propelled him into leadership roles within the digital marketing space.
At Unlimitail, Alexis has successfully structured and launched innovative initiatives that leverage cutting-edge digital strategies to enhance retail media offerings. His expertise in digital media and mobile advertising has been pivotal in developing a visionary roadmap that aligns with the evolving needs of consumers and advertisers alike. Under his leadership, Unlimitail has forged strategic alliances with key industry players, fostering collaboration that enhances market positioning and drives growth.
Moreover, Alexis is spearheading Unlimitail's ambitious global expansion into 32 countries, adeptly navigating diverse market dynamics and cultural nuances. His strategic approach to management consulting and negotiation has enabled the company to adapt its offerings to meet local demands while maintaining a cohesive brand identity. With a keen focus on affiliate marketing and social media strategies, Alexis is committed to positioning Unlimitail as a leader in the retail media sector, driving innovation and delivering measurable results for clients. His passion for digital transformation and commitment to excellence continue to inspire his team and shape the future of retail media.
