As Vice President of Client Lending Marketing at Truist, Alexia Littlejohn leverages over two decades of extensive marketing experience to drive innovative strategies that enhance customer engagement and optimize lending product offerings. Her role is pivotal in shaping the marketing landscape for a diverse range...
As Vice President of Client Lending Marketing at Truist, Alexia Littlejohn leverages over two decades of extensive marketing experience to drive innovative strategies that enhance customer engagement and optimize lending product offerings. Her role is pivotal in shaping the marketing landscape for a diverse range of lending products, including Home Equity Loans, Auto Loans, and Personal Loans, among others. Alexia excels in developing and executing comprehensive marketing campaigns that not only resonate with target audiences but also align with Truist's overarching business objectives.
Under her leadership, key projects have focused on enhancing digital marketing initiatives and refining customer segmentation strategies to ensure that messaging is both relevant and impactful. By utilizing advanced analytics and CRM tools, Alexia has successfully implemented targeted direct mail campaigns and internal communications that foster brand loyalty and drive adoption rates. Her expertise in strategic communications and brand marketing has been instrumental in positioning Truist as a trusted partner in the financial services sector.
In a fast-paced environment that demands agility and creativity, Alexia’s resourcefulness shines through. She is adept at navigating the complexities of the financial and technology landscapes, consistently delivering results that exceed expectations. Her commitment to team building and training ensures that her team is well-equipped to meet the challenges of a rapidly evolving market, making her a key asset to Truist’s continued growth and success in the lending space.
