As the Director of Marketing and Business Development at Women Auto Know, Alexandria Schnepf plays a pivotal role in empowering women in the automotive industry through innovative marketing strategies and community engagement. With a strong foundation in digital marketing and brand management, Alexandria is dedicated...
As the Director of Marketing and Business Development at Women Auto Know, Alexandria Schnepf plays a pivotal role in empowering women in the automotive industry through innovative marketing strategies and community engagement. With a strong foundation in digital marketing and brand management, Alexandria is dedicated to enhancing the visibility and impact of Women Auto Know’s mission. She spearheads key projects that focus on educational initiatives and peer-to-peer support, ensuring that women gain the confidence and knowledge necessary to navigate the automotive landscape effectively.
Under Alexandria’s leadership, Women Auto Know has successfully partnered with local auto shops nationwide, creating a network that not only supports women but also fosters community involvement. Her expertise in campaign management and event production has led to the development of workshops and seminars that demystify automotive maintenance and repair, making these topics accessible and engaging for women of all backgrounds. By leveraging tools like HubSpot Marketing Hub and web analytics, Alexandria meticulously tracks campaign performance, allowing for data-driven decisions that enhance outreach and engagement.
Her analytical skills and strategic planning capabilities enable her to craft tailored marketing solutions that resonate with the target audience, driving both growth and customer loyalty. Alexandria’s commitment to negotiation and management ensures that partnerships with local businesses are mutually beneficial, further solidifying Women Auto Know’s position as a leader in automotive education for women. Through her innovative approach and passion for the industry, Alexandria is not only transforming perceptions of women in automotive but also setting a standard for inclusive practices in marketing and business development.
