As the Associate Director of Sustainability Strategy and Innovation at WPP, Alexandra Ross-Taylor is at the forefront of driving transformative change within one of the world's largest advertising and communications networks. With a robust academic foundation, holding an MSc, and over 14 years of diverse...
As the Associate Director of Sustainability Strategy and Innovation at WPP, Alexandra Ross-Taylor is at the forefront of driving transformative change within one of the world's largest advertising and communications networks. With a robust academic foundation, holding an MSc, and over 14 years of diverse professional experience, Alexandra has honed her expertise in addressing the complex environmental challenges faced by multinational corporations. Her role is pivotal in embedding sustainability into the core corporate strategy, ensuring that WPP not only meets but exceeds its environmental commitments.
Currently, Alexandra spearheads the Net Zero Programme, a comprehensive initiative that encompasses innovative approaches to media and creative production aimed at significantly reducing the carbon footprint of WPP’s operations. This involves collaborating with cross-functional teams to develop sustainable practices that influence the entire lifecycle of creative projects, from conception to execution. Additionally, she is instrumental in transforming WPP's physical spaces, optimizing building management systems to enhance energy efficiency and reduce waste.
Alexandra's strategic vision extends beyond operational improvements; she actively engages in external communications and market research to position WPP as a leader in sustainability within the industry. Her ability to analyze emerging trends and communicate effectively across various platforms has been crucial in fostering a culture of sustainability both internally and externally. By leveraging her skills in report writing and marketing, she crafts compelling narratives that resonate with stakeholders, driving awareness and action towards a more sustainable future. Through her innovative mindset and commitment to sustainability, Alexandra is not only shaping WPP's environmental strategy but also inspiring a broader movement towards corporate responsibility in the advertising sector.
