As a Senior Business Development Representative at Mastercard, Alexandra Kirkpatrick plays a pivotal role in driving the adoption of innovative identity verification solutions that empower businesses to enhance customer experiences while mitigating fraud risks. With a focus on sectors such as eCommerce, financial services, payments,...
As a Senior Business Development Representative at Mastercard, Alexandra Kirkpatrick plays a pivotal role in driving the adoption of innovative identity verification solutions that empower businesses to enhance customer experiences while mitigating fraud risks. With a focus on sectors such as eCommerce, financial services, payments, iGaming, cryptocurrency, buy now pay later (BNPL) services, marketplaces, and travel, Alexandra leverages her expertise in customer relations and new business development to identify key stakeholders who can benefit from Mastercard's cutting-edge Identity Engine. This sophisticated platform utilizes advanced data science and machine learning to facilitate frictionless transactions, enabling businesses to make informed, rapid risk assessments of their customers' digital identities.
In her current role, Alexandra is instrumental in educating companies on the importance of effectively identifying legitimate customers while simultaneously thwarting fraudulent activities. Her adept communication skills and territory management expertise allow her to build strong relationships with potential clients, ensuring they understand the unique value proposition of Mastercard's solutions. By employing strategic negotiation techniques and utilizing customer relationship management (CRM) tools, she effectively sources and nurtures leads, driving significant business growth. Alexandra's commitment to fostering a secure and seamless digital landscape not only enhances customer trust but also positions Mastercard as a leader in identity verification. Through her efforts, she contributes to the empowerment of over 2,000 businesses worldwide, helping them navigate the complexities of digital identity verification in an increasingly interconnected economy.
