As a Digital Strategist and Reverse Mentor at PHARMAGUAPA LTD, Alexandra Fulford is at the forefront of transforming the pharmaceutical landscape through innovative digital strategies. With her extensive expertise in digital media and social media within the pharmaceutical industry, she is dedicated to bridging the...
As a Digital Strategist and Reverse Mentor at PHARMAGUAPA LTD, Alexandra Fulford is at the forefront of transforming the pharmaceutical landscape through innovative digital strategies. With her extensive expertise in digital media and social media within the pharmaceutical industry, she is dedicated to bridging the gap between healthcare professionals (HCPs) and patients. Alexandra envisions a future where patients can easily access medically accurate information through social media platforms, empowering them to make informed health decisions. In her current role, she leads key projects focused on developing tailored content strategies that resonate with HCPs, ensuring they receive personalized information that meets their unique needs and preferences.
Alexandra's passion for patient advocacy drives her to create impactful training programs and guidelines that enhance social media processes across global and local teams. Her experience working with large pharmaceutical companies has equipped her with the skills to implement effective digital strategies that not only comply with industry regulations but also foster meaningful engagement with patients and HCPs alike. By leveraging her expertise in marketing communications and management consulting, she helps brand teams navigate the complexities of an AI-enabled world, ensuring they are well-prepared to excel in a rapidly evolving digital landscape.
In addition to her strategic prowess, Alexandra is committed to coaching and mentoring professionals in the pharmaceutical sector, sharing her insights on creative problem-solving and effective patient communications. Her work exemplifies the potential of digital media to revolutionize healthcare, making it more accessible and responsive to the needs of all stakeholders involved.
